In today’s society, we are finding that it is more important than ever when trying to insure the survival of ones business that we focus on how what one entity does can trickle down and affect the success or failure of another.In the automotive market, dealers are finding it harder to attract the level and quality of customers needed to keep them in business year after year. Even with all of the aggressive advertising and moves to more online internet based strategies, it sometimes is not enough. To aid in these efforts and to insure their own survival, manufacturers are stepping in and doing a lot to help dealers in a variety of ways. From simple things such as advertising programs on the manufacturer web sites that drive more traffic to individual dealer sites, to incentives for using online programs such as Google PPC where a dealer is paid back a portion of their budget each month by the manufacturer.Manufacturers around the world have stepped up to the challenge and are now looking at new strategies aimed at reinforcing their relationships with dealerships and consumers alike. They are creating road maps that point the way to understanding the consumer of today and what can be leveraged to create even more desirable programs that entice consumers to buy. Additional traffic can be enjoyed by all dealers for a marketing effort surrounding New Hampshire. The manufacturer’s job now is to create expanded marketing opportunities for its dealers in the auto industry to enable them to be successful and help them to sell more cars.By creating more opportunities for dealers and using these relationships to encourage dealers to work more for their own best interest, manufacturers ensure their survival and in many cases can improve the bottom lines of dealers by as much as 10 percent or more.